Grays Car Hire Privacy Policy

Data We Gather

Grays collects and processes various personal information types, including:

How Grays Uses Your Data

Your personal information is used for these key purposes:

• Service Provision and Contract Fulfillment:
  • We handle your vehicle rental bookings and agreements with care. This includes verifying your identity to confirm you meet our rental criteria. We also streamline the vehicle collection and return steps for your convenience. Additionally, we manage all payment processing, including deposits and any applicable charges.
• Customer Communication for Contract Fulfillment and Interests:
  • Sending booking confirmations, rental updates, and essential information. Addressing your questions and offering customer support. Informing you about any changes to our services or policies.
• Marketing Permissions and Legitimate Interests:
  • We send promotional offers, newsletters, and service updates with your consent or based on our legitimate interest. Opting out is always an option.
• Service Enhancement Through Legitimate Interests:
  • Assessing website activity to refine user experience and functionality. Conducting research to improve our vehicle options and service offerings.
• Legal Adherence (Regulatory Requirements):
  • Adhering to legal, regulatory, and tax obligations. Protecting against fraud and maintaining service security. Addressing disputes and upholding our terms and conditions.

Information Exchange Policy

Sharing Your Information

• Third-Party Service Providers: We collaborate with third-party service providers, including payment processors and IT support, who are contractually required to safeguard your data.

We do not share your personal information for marketing purposes.

Data Protection Measures

At Grays Car Hire, we prioritize the security of your personal information. We employ a range of technical and organizational safeguards, such as encryption, access controls, and secure servers, along with routine security assessments. Despite these measures, it is important to acknowledge that no method of internet transmission or electronic storage can guarantee complete security.

Data Retention Policies

Grays retains personal information only for the time needed to achieve its intended purposes, which may include compliance with legal, accounting, or reporting obligations. The duration for which data is held will differ based on the nature of the information and the specific circumstances surrounding its use.

Your Rights with Grays

Your rights under UK data protection law:

• Access to Your Information: Obtain a copy of your stored personal information.

Contact us to exercise your rights outlined above.

Cookies and Data Tracking

Grays employs cookies and similar technologies to improve your browsing experience, analyze website traffic, and customize content. You can manage your cookie preferences directly through your browser settings, allowing you to control how we use this technology while visiting our site.

Policy Revisions

Grays may revise this Privacy Policy from time to time to align with changes in our practices or legal obligations. Any updates will be reflected on this page, accompanied by a new date indicating the last revision. We recommend checking this policy periodically for the latest information.

Contact Grays Car Hire

For inquiries regarding our Privacy Policy or data practices, please reach out: